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Is it just me, or is this domain just a nothing-burger domain name? Ethereum as a global thing is huge so the .com would be huge, but as a .com.au? The number of people who even understand this globally is a small percentage of the population, but when you take a small percentage of an already tiny percentage of the world (Australia), will it return any value? Anyone looking for Ethereum will look globally – not locally.
Is it maybe the same as how people see climate change? As a nation, we’re spending BILLIONS each year on arguably even worse “green” solutions in order to “do our bit”, which is like 0.004% of the global emissions. The point is, even if you believe this is a planet-ending disaster, nothing we do in Australia is actually making any noticeable difference to where the attention should be (in this case third world countries like India who can’t afford to make any changes like we can and China, who literally doesn’t care and is really happy the west is distracted by stuff we can’t change and spend money on anything else other than military strength and strategy.)
I’m just making a comparison (not trying to have a debate about climate) – The value we bring to the table as a country in both cases is negligible.
Which is what I feel about this domain. Of course, I could be wrong, and I’m happy to be proven wrong. 🙂
G’day Rudy,
Good to hear from you, but let’s not forget, Bitcoin.com.au sold for $3 million. “Aus Bitcoin”. If you want to be king of “Eth” in Australia, what’s this worth in 5-10-20 years down the track? And if “normies” want easy access to Ethereum, and trusted via an Aussie on-ramp, pretty soon, if you build something easy for Aussies with this, what’s that worth?
As I said, I’m just spitballing here and giving an educated guess (and I could be completely wrong). From what I understand, the $3m you mentioned wasn’t purely for Bitcoin.com.au – it was a package deal covering three domains plus websites and infrastructure (and it was paid in a mix of cash and equity). So we don’t know what the actual domain component sold for.
And yes, there are always people willing to speculate on domains, hoping today’s gamble becomes tomorrow’s jackpot. But just because someone paid $3m doesn’t mean that’s what the domain itself was objectively worth.
In fact, traffic tells a different story: Bitcoin.com.au dropped from around 118,000 monthly visitors in March 2018 to about 6,000 by the time it was sold in September 2022. Even now, two years later, it’s only crawled up to around 16,000 monthly visitors despite significant brand backing. That’s hardly an explosive rebound.
To give this more balance, consider that ETH.com reportedly sold for ~US$2 million. That’s a global, highly sought after 3 letter name. Or take XBT.com – sold independently for ~US$3 million. Both are short, global names.
My inference is that those big numbers live in a different market. For an Aussie domain tethered to Ethereum, the upside is much more speculative.
Which circles back to my original point – Australia is a fraction of the global market.
Ethereum as a global concept is massive, but as a .com.au, the potential pool of people searching and transacting here is minuscule compared to the global stage. Bitcoin.com.au got a headline price, but without traffic and without the scale, the long-term ROI for niche localised domains in global industries like crypto still looks questionable to me.
Just my 2c. But hey, I would love to hear you come back and prove me wrong. A rising tide lifts all boats. 🙂
Considering Bitcoin today as a 2.18 Trillion market cap and Bitcoin.com would be worth more than US $100 million, when someone says Bitcoin.com.au sold for a AU $3 million I wouldn’t be knit-picking like this.
It’s like saying someone who sold a Land Cruiser for $150K really didn’t do so, because the tray was worth $21,000 and accessories $7,000, and come to think of it there was a air compressor in there worth $500 and some tread recovery boards worth $300.
Not using .com.au in Australia is very damaging to any business or brand, even global ones.
Corporations want to appear locally-relevant and hence personable and relatable. This is impossible when .com is used. Not to mention all the lost traffic and misadressed emails
Occupying the best domain name as a .com.au positions the business or venture as ‘well-ahead’ of industry peers. Lots of businesses throw the word “premier” around, but when you have the right .com.au name you immediately convince most people of this status.
I absolutely agree you need .com.au domains for Australian services or products – however, when the product is fundamentally digital and global, a .com.au is not really the ideal approach to capture audience share (in my humble opinion). It would be like setting up x.com.au and hoping to get some value from the social media giant. You’ll certainly get some spin-off, so I’m not saying there is no value. Still, for an international product with a tiny fraction coming from Australia, to me, this domain is a ‘nice to have’ at best, rather than a ‘must have’ for attracting an Australian audience.
I get you Rudy and agree with what you said, but again, why did Bitcoin.com.au sell for $3mill? Because they’re trying to be the KING of onboarding AUSSIE customers into Bitcoin, with their “Official Partner of the Sydney Swans” banner on their website right now. Imagine the owners of Ethereum.com.au onboarding AUSSIE customers into ETH with their “Official Partner of the Collingwood Magpies” banner perhaps?