firmable Leigh Jasper

Firmable go straight to “.com” and don’t bother with “.com.au”

According to the AFR today;

“Leigh Jasper, who sold his previous technology company Aconex to US software giant Oracle for $1.6 billion in 2017, is back on the tools, forming a new start-up called Firmable, which has already attracted $9 million from well-known investors, keen to see if lightning can strike twice.”

Something pretty big to note is, they have launched at “Firmable.com” and, as at the time of this article, have not even bothered to register their matching “.com.au” domain name.

Firmable.com.au” is currently available for anyone to register. How long after this article is posted, will this domain remain unregistered?

What does this say about how businesses and companies are feeling about Australian domain names?

Current Screenshot of WHOIS for Formable.com.au (as at 10:15am AEST 30-10-23)

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Often jaded by auDA

Yes, but they are still not interested in firmable.au which is still available

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