The premium domain name LifeInsurance.com.au was just purchased on Drop.com.au for $100,000.
iSelect was the previous owner and it would be hard for anyone to think this was deliberately let go.
When will the day come when large Australian corporations realise the true value of premium domain names? Not only to purchase them and protect their online brand from future competitors, but also to ensure they don’t lose their existing digital assets.
2020 is looking like the year when Australian premium domain names’ true values are finally recognised. This year has seen unprecedented growth and high amounts paid for premium one-word .com.au domains.
Keep up to date with all the TOP SALES.
More to come.
Very good domain. Can’t wait to see what the buyer does with it.
I don’t want to toot my own horn here…
But as many know who speak to me on the phone often….
For at least 5 years, I’ve been saying “2020” will be the year Australian businesses start to really understand the importance of our ‘.com.au’ online namespace.
It’s clearly happening…
Please explain.
The sales so far this year look rather ordinary to me. This is a high price?
I’ve gotta say I agree with Snoopy a bit. This is standard pricing. I will get excited when something cracks $250k on the drops or $500k aftermarket.
Snoopy I think what’s interesting is that these sales are in succession. Many of us have had a surge in inbound enquiries in recent weeks also. I am 100% with Rob on 2020 being a pivotal year.
Awesome domain name. I can’t wait to watch its development.
What’s the next big name going to go for?
I don’t think it will even get to development. I think the buyer and most of us know him 😉 will get a $500-600k offer before he even gets the chance. Whether he takes a flip or proceeds to develop hmmm…
It should’ve gone for $250,000 but it’s the weekend. Latitude have the hyphenated.
With a high bid of $137,654… The Netfleet buyer missed out again, tut-tut.
$151k including GST the high bid on Netfleet
Netfleet couldn’t even win WME.com.au for another company owned by its parent Arq, WME Group, on Saturday. Embarrassing.
In the end the high bid on Netfleet was $1,500 plus GST suggesting $2,500 was the price paid to competitor Drop.com.au.
Netfleet is good for usability but definitely needs an overhaul to remove all the rubbish listings. Real estate agents don’t accept unsellable or junk listings, and neither should domain aftermarket platforms.
All in my honest opinion
That’s a good domain name. Shaun is spending up a storm.
How is $100k ‘a storm’?
You can’t even buy a crap car parking space for $100k any more.
$100k x 8% = $8k return on a crap car space max
Shares: $100k in blue chips, 10-12% on a diversified portfolio IF you have a good year.
LifeInsurance.com.au: spend another $20k developing, another $30k on seo, and use AdWords $3-5k a month and Shaun will bring in more than $300k *profit* in his first 12 months.
Generic category-killer .com.au domain names can deliver triple digit returns annually for those who know what they are doing. (Unfortunately not many do).
Perhaps you have missed how much the same person has spent on other domain names in recent times and yes this person certainly knows what they are doing.
I like Money.com.au lol
ACP is stuck with MoneyMag.com.au, eternally bested by Money.com.au goodness me
Wake up people. If you don’t have the right domain name swallow your corporate pride and bite the bullet before someone else does
A magazine isn’t going to be able to justify spending much, $200k is probably more than they make each year.
Yeah I hope ACP can pay the power bills. Annual office party must be held at Pancake Parlour.
Far out Snoopy you crack me up
Even the Pancake Parlour would be too much,
ACP was sold to Bauer Media and if you’ve followed the news last week the entity was close to bankrupt, now sold to private equity for a 90%+ loss.
Money magazine was resold to “Rainmaker” whoever they are. Nobody is going to want to touch Money Magazine, and I mean that literally.
You have to spend Money.com.au to make a Money.com.au
PE are ravens of the corporate world and will have the acumen to appreciate the value of Money.com.au where ACP apparently didn’t
Shaun will get a payday
BS! The entire magazine is probably not worth 200k, it is far more likely to be closed than buy this domain.
Another strong domain name dropping today.
Workout.com.au
Indeed
Workout.com.au went cheap today. But I don’t think Swimming.com.au will be cheap tomorrow. $1,000 bid level taken within 3 mins of auction open. I think $5,000+ tomorrow let’s see….