life insurance domain name sale purchase

LifeInsurance.com.au sold for $100,000

The premium domain name LifeInsurance.com.au was just purchased on Drop.com.au for $100,000.

iSelect was the previous owner and it would be hard for anyone to think this was deliberately let go.

When will the day come when large Australian corporations realise the true value of premium domain names? Not only to purchase them and protect their online brand from future competitors, but also to ensure they don’t lose their existing digital assets.

2020 is looking like the year when Australian premium domain names’ true values are finally recognised. This year has seen unprecedented growth and high amounts paid for premium one-word .com.au domains.

Keep up to date with all the TOP SALES.

More to come.

When is the next Assets Show?

Sign up to receive new episodes of The Assets Show in your inbox.

We don’t spam!

21 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Mark

Very good domain. Can’t wait to see what the buyer does with it.

Like
Anonymous likes this.
Snoopy

Please explain.

The sales so far this year look rather ordinary to me. This is a high price?

Like
Anonymous likes this.
Mike

I’ve gotta say I agree with Snoopy a bit. This is standard pricing. I will get excited when something cracks $250k on the drops or $500k aftermarket.

Snoopy I think what’s interesting is that these sales are in succession. Many of us have had a surge in inbound enquiries in recent weeks also. I am 100% with Rob on 2020 being a pivotal year.

Like
Anonymous likes this.
Mike

I don’t think it will even get to development. I think the buyer and most of us know him 😉 will get a $500-600k offer before he even gets the chance. Whether he takes a flip or proceeds to develop hmmm…

It should’ve gone for $250,000 but it’s the weekend. Latitude have the hyphenated.

Like
2 people like this.
BLM

With a high bid of $137,654… The Netfleet buyer missed out again, tut-tut.

Like
2 people like this.
Mike

$151k including GST the high bid on Netfleet

Like
2 people like this.
Gary

Netfleet couldn’t even win WME.com.au for another company owned by its parent Arq, WME Group, on Saturday. Embarrassing.

In the end the high bid on Netfleet was $1,500 plus GST suggesting $2,500 was the price paid to competitor Drop.com.au.

Netfleet is good for usability but definitely needs an overhaul to remove all the rubbish listings. Real estate agents don’t accept unsellable or junk listings, and neither should domain aftermarket platforms.

All in my honest opinion

Like
2 people like this.
Peter

That’s a good domain name. Shaun is spending up a storm.

Like
Anonymous likes this.
David

How is $100k ‘a storm’?

You can’t even buy a crap car parking space for $100k any more.

$100k x 8% = $8k return on a crap car space max

Shares: $100k in blue chips, 10-12% on a diversified portfolio IF you have a good year.

LifeInsurance.com.au: spend another $20k developing, another $30k on seo, and use AdWords $3-5k a month and Shaun will bring in more than $300k *profit* in his first 12 months.

Generic category-killer .com.au domain names can deliver triple digit returns annually for those who know what they are doing. (Unfortunately not many do).

Like
3 people like this.
Peter

Perhaps you have missed how much the same person has spent on other domain names in recent times and yes this person certainly knows what they are doing.

Jack

I like Money.com.au lol

ACP is stuck with MoneyMag.com.au, eternally bested by Money.com.au goodness me

Wake up people. If you don’t have the right domain name swallow your corporate pride and bite the bullet before someone else does

Like
2 people like this.
Snoopy

A magazine isn’t going to be able to justify spending much, $200k is probably more than they make each year.

Jack

Yeah I hope ACP can pay the power bills. Annual office party must be held at Pancake Parlour.

Far out Snoopy you crack me up

Like
Anonymous likes this.
Snoopy

Even the Pancake Parlour would be too much,

ACP was sold to Bauer Media and if you’ve followed the news last week the entity was close to bankrupt, now sold to private equity for a 90%+ loss.

Money magazine was resold to “Rainmaker” whoever they are. Nobody is going to want to touch Money Magazine, and I mean that literally.

Jack

You have to spend Money.com.au to make a Money.com.au

PE are ravens of the corporate world and will have the acumen to appreciate the value of Money.com.au where ACP apparently didn’t

Shaun will get a payday

Like
Anonymous likes this.
Snoopy

BS! The entire magazine is probably not worth 200k, it is far more likely to be closed than buy this domain.

David

Indeed

Like
Anonymous likes this.
Jack

Workout.com.au went cheap today. But I don’t think Swimming.com.au will be cheap tomorrow. $1,000 bid level taken within 3 mins of auction open. I think $5,000+ tomorrow let’s see….

Like
2 people like this.